Project Overview

Full web design for an e-commerce site selling motor oil.

• Technical and unglamorous subject: challenge was to make it modern and visually appealing.

• Art direction inspired by motorsport: bold green and black color scheme, high contrast, energetic and sporty.

• UX focused on simplifying product search and purchase flow, no dark patterns, just clarity and ease.

• Mobile-first approach due to high mobile usage on this type of platform.