UBY
A bold, colorful, and vector-driven web design created for a Bordeaux wine estate seeking a fresher, more playful identity that breaks away from the region’s traditional premium codes.
UI & UX
Project Overview
Showcase website for a wine brand.
Aim: break away from the overly premium and traditional image of Bordeaux wines.
Bold and colorful art direction, intentionally playful and unconventional.
Interactive form to guide beginners in choosing a wine that fits their taste.
Targeting casual wine lovers, with a seamless experience on both desktop and mobile.
