Destination Cocktail
Destination Cocktail is an ongoing social media collaboration built around a yearly content strategy. The project includes a full creative accompaniment with over thirty cocktail tutorial videos and dedicated photo shoots, designed to elevate the brand’s digital presence and celebrate the art of mixology.
Social Media / Video / Motion Design
Project Overview
Two-year support for social media content creation.
Development of multiple creative concepts, deployed weekly throughout the year.
Goal: convey a festive, inspiring, and accessible cocktail universe.
Full compliance with French regulations on alcohol advertising on social platforms.
Conducted 5 video shoots producing around 30 cocktail tutorial videos.
Full management of pre-production, filming, and post-production.
Adapted each video into 3 formats tailored for different social media platforms.
Organized and executed the photoshoot for each cocktail to complement the videos.
Goal: create dynamic, educational, and accessible content.
Focus on showcasing mixology skills and techniques.
